Study: Average Email Open Rate Across Industries Is 22%

Less than a quarter of email marketing messages are opened, according to a study released Thursday by GetResponse — an engagement metric easily lifted with marketing best practices.

The average email open rate amongst all marketers is 22%, according to the report, and the average click-through rate hovers just below 4%. GetResponse conducted a global survey of over 2,500 email marketers for its study, Email Marketing & Beyond: Global Industry Benchmarks 2017. Read More