Participating in #GivingTuesday is a bad idea for marketers

The Holiday season is not only accompanied by extravagant meals with family, but also many days dedicated to spending (or giving money). We have Black Friday, Cyber Monday and then #GivingTuesday, which is the Tuesday following Thanksgiving—a day centered around the act of giving charitable donations. The holiday was started in 2012 to encourage people to make donations during what … Read More

Herman Cain Joins ASG Digital Portfolio

Cain Blast is back and stronger than ever. Alliance Strategies Group, LLC (ASG) is pleased to announce that ASG will be managing Cain Blast, the email list created by Herman Cain during and after his 2012 presidential campaign. Cain Blast has grown since Mr. Cain’s campaign to include supporters of his other political endeavors, his numerous media appearances and his … Read More

Midyear Marketing Update: Prepping for a Profitable Year-end

2018 has been a banner year for marketing so far, and as we reach the midway point it’s time to improvise and prepare for year-end. A fast-changing market means that advertisers must continually adapt and adjust our modes and methods of outreach. With the dog days of summer upon us, upcoming family vacations are the perfect time to solicit consumers to travel … Read More

Costco benefits from Prepper Audiences too!

Prepping, a concept that was once deemed “paranoia” is now transforming into more of a reality, even for major brands like Costco, a wholesale retail company that offers bulk quantities of groceries and household items to its members. With the Prepper market estimated to have jumped from a $10 million market to a $40 billion market space since 2007, Costco … Read More

Lead Generation for Second Amendment Supporters

On October 1, 2017, America experienced the deadliest mass shooting in modern history. A country music festival in Las Vegas, NV was targeted, and as a result, more than 50 lives were taken and more than 500 people were injured. It is times like these that America must show its strength and come together as one. Our deepest sympathies go … Read More