Getting to Know the Mobile Population

From:  eMarketer Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into extensions of users’ desktops and home communications and entertainment systems. Penetration will near 100% by 2013, reflected in a modest 2.7% compound annual … Read More

How Banks, Marketers Aid Scams

By Karen Blumenthal – The Wall Street Journal Two weeks ago, I wrote about how difficult it was for our family to stop con artists from scamming an elderly relative who was convinced that he was on the verge of winning big lottery and sweepstakes prizes. Digging into our family’s experience yielded another surprise: Some common business practices may have actually … Read More

The Benefits of Email Marketing

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated … Read More

eMail Tops Online Ad Budget Change in ’09

According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer. In addition: 42.1% chose online display advertising as a strong performer … Read More

SMS a Cost Effective Way to Reach Your Business Clients

By Biju Oommen – TMCnet.com GSM (Global System for Mobile Communications) and cellular technology is all pervasive and cellular wireless has become mainstream technology. Short Message Service (SMS) or text messaging and mobile voice have gained a lot of traction and have become very important tools for millions of people. What is SMS? SMS is a technology included in the cellular … Read More

Email Marketing

by Edward Barrera – Adotas.com ADOTAS — Erick Mott, communications director for Lyris, gives some tips for email marketers in the new year: “It’s an open secret that email marketing is the highest ROI tool at a marketer’s disposal. It’s more cost-effective than direct mail, paid search and a wide array of other tactics. So it’s no surprise that email is … Read More

DMA: ‘We Are All Direct Marketers Now’

by Les Luchter – MediaPost Publications “We are all direct marketers now, whether we know it or not,” states Michelle Tiletnick, research manager of the Direct Marketing Association, to conclude the executive summary of the DMA’s new 78-page qualitative report, “Future of Direct Marketing.” So where is direct marketing going, and how should it get there? Condensing the report’s insights from … Read More

Email Marketing As A Cheap And Efficient Way To Make Money From Your List

by fairyjadoo – Ecommerce Journal Email marketing is becoming one of the most popular forms of online business advertising. It is because there are many advantages to this type of online business marketing concept. However, email marketing has drawbacks. Here we are going to tell you information on how to plan and implement an effective marketing campaign by email. Email marketing … Read More