Drive sales by tapping email

Email marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this abused channel to drive customer value while simultaneously lowering overall marketing costs.  Driven in part by the recent economic downturn, firms are in a bind to leverage this very low cost channel, while rising above the tide of clutter and customer’s poor perceptions that they helped form with years of blast tactics.

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