Email Marketing: Still the Top Dog in Online Marketing

By Mary Anne Eades, Email marketing has recently been overshadowed by the fresh relevance of social media, and is often not appreciated as a separate entity that offers its own unique benefits. While social media develops relationships and builds brand loyalty to establish business longevity, email marketing gets the job done by incentivizing consumers to make purchases that same … Read More

Email Marketing’s Role In Doomsday Preparedness

Doomsday preparedness has grown in reach and potency as a result of email marketing.  Now, citizens nationwide have the ability to gain insights and purchase products to help them survive the world as we know it from the click of a mouse. Since 2008, a resurgence throughout the United States with intense discussions on planning and provisioning of supplies, similar … Read More

Doomsday Prepper TV Series Bolsters Email Marketing to a Nation of Survivalists

With two television shows continuing production, companies turn to email lists for direct sales to those preparing for the end of the world as we know it. May 8, 2012 – Boca Raton, FL – From plush underground bunkers to solar powered generators to emergency preparedness kits, Americans can’t get enough of the ever increasing Doomsday Prepper television shows. The … Read More

5 Ways to Ensure that Your Email Marketing Campaign Doesn’t Look Like Spam

Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up raising red flags with spam filters. Here, we look at several strategies you can employ to help ensure that your email marketing campaign doesnt look like spam and ultimately get you placed on a black … Read More

Quick Tips to Boost Sales with Email Marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is an increasingly important practice, as … Read More

Direct Email Marketing Lists drive ROI in the Financial, Health and Political industries re-launches website showcasing the responsiveness of their opt-in email lists for improving B2C marketing campaigns in different industries Boca Raton – April 19, 2013 – has re-launched their website focusing on highly responsive email marketing lists which are consistently delivering an ROI for its clients in the financial, health and political industries.  Through these email marketing lists, … Read More

66% of marketers say email delivers ‘excellent’ or ‘good’ ROI

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that … Read More

How to achieve great results from email marketing

Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email marketing is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. No matter if you market to consumers or other businesses, people still check their email. Sure, we’re … Read More

Tools Of the Trade: Secrets of Great Email Marketing

By Polina Polishchuk, Editor, If you want to employ and effective email marketing strategy, the email marketing client you use should cater specifically to your business. While anyone can simply send an email to a list of subscribers, it is important to take advantage of the special tools that the top email marketing services have to offer. In addition … Read More