Email Drives A Fifth Of Cyber Monday Sales

A fifth of holiday sales on Cyber Monday were generated by an email marketing promotion, according to the latest data from Adobe Digital Insights.   Monday marked the largest online sales day in history as Cyber Monday inspired Americans to spend $3.45 billion online. Cyber Monday sales grew 12.1% year-over-year according to the Adobe study, which aggregated data from more … Read More

For Email Newsletters, a Death Greatly Exaggerated

By David Carr, The New York Times Here at the Media Equation, we pride ourselves on keeping our readers abreast of the newest technologies and approaches in reaching audiences. So it gives us great pleasure to reveal a radical publishing technology that is catching on in news media companies big and small. Ladies and gentlemen, behold: email. Email newsletters, an … Read More

Doomsday Prepper TV Series Bolsters Email Marketing to a Nation of Survivalists

With two television shows continuing production, companies turn to email lists for direct sales to those preparing for the end of the world as we know it. May 8, 2012 – Boca Raton, FL – From plush underground bunkers to solar powered generators to emergency preparedness kits, Americans can’t get enough of the ever increasing Doomsday Prepper television shows. The … Read More

Email Opens on Mobile Devices Close to Tipping Point

Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013, according to recent research from data and digital messaging solutions provider Knotice. Its Mobile Email Opens Report: 2nd Half 2012 (PDF) finds that as of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet). That’s up from … Read More