President Trump marketed himself to Evangelical leaders to win his 2016 campaign, and just last week, he invited them to the White House to tout his accomplishments while also praising them for their assistance. Like President Trump, you should be focusing, either part or all your marketing efforts on this same community even if you’re not running to be President … Read More
Faith Based Marketing
Faith-based marketing, which connects companies to like-minded consumers based on religious affiliation, is becoming an effective strategy for a range of companies. No longer restricted to faith-related products and services, companies are seeing the significant benefits of tapping into this important demographic segment. The opportunity is significant. There are 140 million weekly churchgoers in the United States alone. While the … Read More