Participating in #GivingTuesday is a bad idea for marketers

The Holiday season is not only accompanied by extravagant meals with family, but also many days dedicated to spending (or giving money). We have Black Friday, Cyber Monday and then #GivingTuesday, which is the Tuesday following Thanksgiving—a day centered around the act of giving charitable donations. The holiday was started in 2012 to encourage people to make donations during what … Read More