Doomsday Prepper TV Series Bolsters Email Marketing to a Nation of Survivalists

With two television shows continuing production, companies turn to email lists for direct sales to those preparing for the end of the world as we know it. May 8, 2012 – Boca Raton, FL – From plush underground bunkers to solar powered generators to emergency preparedness kits, Americans can’t get enough of the ever increasing Doomsday Prepper television shows. The … Read More

List hygiene matters: Get started on spring cleaning

By Karen J. Bannan, As email marketers, it’s easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists. So you need to perform list hygiene to have your data working optimally for you. List Hygiene “In a perfect world, we would all constantly … Read More